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Home arrow News arrow Experiential Learning arrow People remember 10%, 20%...Oh Really?
People remember 10%, 20%...Oh Really? PDF Print E-mail
Written by Will Thalheimer, Will at Work Learning   
Thursday, 15 November 2007

People do NOT remember 10% of what they read, 20% of what they see, 30% of what they hear, etc. That information, and similar pronouncements are fraudulent. Moreover, general statements on the effectiveness of learning methods are not credible---learning results depend on too many variables to enable such precision. Unfortunately, this bogus information has been floating around our field for decades, crafted by many different authors and presented in many different configurations, including bastardizations of Dale's Cone. The rest of this article offers more detail.

Read it all at the Will at Work Learning blog. 

This is the original article on the subject from 2006. I followed the trail back to this startling revelation from Will's posting today.  Years after this information was debunked, learning gurus are still presenting it as fact ... a testament to how pernicious some memes can be and how little homework some experts do. While there is research supporting experiential learning, proponents could be severely embarrassed by leaning on such unexamined findings.

Last Updated ( Thursday, 15 November 2007 )
 
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